Designs that empower every woman to feel confident and sexy

Mary Alice Haney Designer

Mary Alice is one of the most unique creative forces in the fashion and entertainment industries. As a multi-dimensional visual artist, she brings her exemplary vision to fashion, media, film and tv. 

In 2013 after years as a celebrity stylist and fashion editor,  Mary Alice launched HANEY, a luxury ready-to-wear label, based in downtown Los Angeles, with a clear mission: to bring a Hollywood sensibility to every woman. Mary Alice’s signature style is a sophisticated sexiness that exudes luxury and confidence and enhances and flatters the figure with impeccable tailoring, luxurious fabrics and luxe embellishments. She has designed dresses that are red carpet–glamorous but still easy and relaxed. Celebrity clientele include Reese Witherspoon, Emily Ratajkowski, Chrissy Teigen, Kate Hudson, Gal Gadot, Scarlett Johannson, Heidi Klum, Jessica Biel, Suki Waterhouse, Karolina Kurkova, Jane Fonda, and Taylor Swift,. Launched by Net-A-Porter, the collection was available at  select retailers including Net-A-Porter, Intermix, Shopbop, Neiman Marcus, Saks, FWRD by Elyse Walker, Browns, Nordstrom and online at

She has worked on collaborations with Escada, Le Catch and Amazon. Most, recently, Mary Alice has moved into costume designing for film and TV.

Costume Design
“Los Angeles-based designer, Mary Alice Haney, knows her customer - the girl who wants to look red-carpet ready, even on a Friday night.”
Mary Alice Haney Designer

Founder and CEO of HANEY

Designed and made entirely in Los Angeles, HANEY embodies and is inspired by the effortless glamour of the city. Each collection has an acute attention to fit in order to enhance body conscious silhouettes. The label’s design ethos is to redefine classic, yet feminine pieces created from high quality fabrics that exude a sense of confidence when worn.

Drawing inspiration from Hollywood past and present, many timeless films have informed Mary Alice’s collections. From 1964’s “Goldfinger” (shimmering gold gowns) and 1975’s “Shampoo” (backless, jet black-sequined dresses) to 1967’s “Valley of the Dolls” (silvery lamé jumpsuits), Hollywood has always been a part of the HANEY DNA.

HANEY has a large celebrity following including Reese Witherspoon, Taylor Swift, Chrissy Teigen, Heidi Klum, Kerry Washington, Suki Waterhouse, Karolina Kurkova, and Jane Fonda. The collection was available at select retailers including Net-A-Porter, FarFetch, Neiman Marcus, Saks, Intermix, Shopbop, FWRD by Elyse Walker, Browns, Nordstrom and online at

The Haney Collection Archive
Resort 2021
Fall 2020
Prefall 2020
Spring 2020
Resort 2020
Fall 2019
“Everyone from Taylor Swift to Reese Witherspoon is wearing this label for nights on the town.”